Using customer data to advertise effectively and responsibly in Africa
With recent licensing and advertising bans in Uganda and Kenya following fears over gambling’s potentially harmful impact, there have been pressing calls for the industry to readdress its approach to responsible gaming.
Additionally, with online markets growing and player data becoming increasingly available, the ability for operators to understand the demographics and habits of their customers has never been greater.
In this webinar, sponsored by Golden Race and in association with ICE Africa, we discuss how the industry should approach responsible gambling by exploring how technology and CRM capabilities can be utilised to implement strategies that protect both players and the African gaming industry.
Moderator: Johnson Adewale Foye, Managing Consultant, WesternLottoBet
Martin Wachter, CEO/Founder, Golden Race
Jason Dedekind, Head of Marketing and Betting, Scorebet SA