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Shahar Attias

CEO, Hybrid Interaction Ltd.


Shahar Attias is a Globally recognized iGaming expert, with decades of experience in operational leadership roles, a frequent speaker at leading events (Sigma, OptimoveConnect, G2E, iCE, EiG/iGB Live, LAC & BAC, iGAsia, RGW), and the founder of Hybrid Interaction Ltd., the premier online gaming consulting firm.

His work in gaming operations and marketing began in 2001 when he created the world's first iGaming CRM department for 888. From 2003 to 2005, he served as VP of Casino Operations for EuroPartners and was one of the founders of this leading Playtech licensee. Mr. Attias became Director of Player Relationship Marketing for PokerStars in 2006, where he established and oversaw all CRM activities.

Since 2008, he has headed his own consulting business, assisting over 70+ leading online gambling powerhouses such as GVC Holdings (Casino-Club, bwin.party, Sportingbet), William Hill, EvoPlay, casinoroom, FullTilt, Everest Poker, Virgin Gaming, win2Day (Austrian lotteries) and recently, he completed developing, from scratch, a holistic Campaign Manager component for BetConstruct’s back-office, from concept design to final implementation. Additional projects held across various regulated markets with Holland Casino (Netherlands), bgo (UK), SkillOnNet (Denmark), Gioco Digitale (Italy), IveriaBet (Georgia), Bet.pt (Portugal), Winner/Racer (Israel) in addition to IGT Slots (workshop for sales AM), GFS (Fantasy), FortuneJack (Bitcoin), MiG & eToro (Forex) and various standalone casinos (Platin, Joreels, Codeta, Omni/Fly); Non-gaming: Yell, Avito, MTAFC. Shahar has also established www.iGamingCRM.com, the Retention Marketing mecca.


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