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Calling for innovation and new start-ups in African Gaming

pitchiceIt's no secret that Africa is one of the most exciting gaming markets right now, there are many local and international businesses looking to make their mark and successfully launch new and innovative projects.

ICE Africa brings invaluable opportunity to start-ups and innovators around the globe. 

Pitch ICE Africa will allow the start-up businesses to pitch their ideas and business plans to three judges, all of whom have strong gaming investment backgrounds. 

All presentations on the day will be followed by questions from the judges, but it will be down to the audience to choose the winner, who will receive a free exhibition stand at ICE Africa 2020. 

Just like Clarion Gaming’s other start-up competitions at ICE London, ICE North America and iGB Live!, organised since 2009, this is a fantastic opportunity for invaluable market exposure, not to be missed!!

If you wish to submit your business idea to take part, please review the Pitch ICE Africa rules below, fill out this submission form and send it back to pitchice@clariongaming.com

Submission Deadline: 16 August 2019

We look forward to hearing from you and good luck.

Download Submission Form

The Rules.

Pitch ICE Rules:

For starters, it's ok to break the rules (that's what entrepreneurship is about)...just so long as you don't break more than two of them (oh, and you must abide by rules 4 and 8)!


1. More than just a concept. We are looking for companies that are beyond just the ‘concept phase’. There must be a demonstrable product and we will heavily favour those able to bring a technical as well as commercial team member to show the company is built on solid technology.  

2. ‘Early Stage’ only. We are looking for early stage companies.  Ideally, we are looking at those at prototype stage or who’ve launched in the last few months, and so haven’t gained significant media/investment attention and also are not at the idea concept! Publicly traded or large, well-known private companies are not eligible (this rule cannot be broken!). 


3. Ready to deploy capital. It is preferable but not required that the company or project must not have raised a large amount of money from institutional investors (small amounts from friends, family and mentors are ok, but the key word is 'small'). Also, this is not a forum for established companies seeking later stage capital or strategic exits (this rule cannot be broken).


4. Only newbies need apply. Pitch ICE is for new companies and entrepreneurs to gain attention and investment; it is not for established companies to launch new products or even divisions (this rule cannot be broken!).


5. Totally committed. The fewer existing commitments you have, and the more you can do to prove you are determined to execute the better.


6. Scalable solution. We are looking for entrepreneurs with a unique perspective that are looking to take a scalable business solution to the next level. 


7. English-speaking. While we are looking for solutions and businesses that span the globe, Pitch ICE is an English-speaking event, hence English proficiency is required.  


8. Get your video face on. Pitch video to be prepared so we can promote your pitch prior to the event (this rule cannot be broken).

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