Hero Subpage

Subpage Hero


Put a microscope to African innovation. Supplemented by case studies from across the continent, this stream is a series of workshops looking at different facets of the industry. Deep-dive into: the customer journey, marketing, the move from retail to online, building a sustainable start up, among others. Inherently practical, microscopeAFRICA creates a space for learning and lesson sharing from expert speakers and panellists representing the African gambling industry at large. 

Below are key topics that we will cover across both days

Download Agenda

24 and 25 October 2018


Day One

Building your brand: social media strategy for operators

How African Hotel & Gaming Industries can deploy AI powered assistants to increase customer engagement 

The ultimate retail experience: Integrated Resort Casinos

Sustainable Start-Ups: How to position yourself for acquisition



Day Two

Making lottery mobile

An untapped resource: Affiliate marketing for the African operator

Approaching the African ecosystem: enhancing mobile payment solutions

Seizing Opportunity: Optimise your offering to take advantage of rise of mobile in-play betting

Supporting Partners



Global Partners




Global Advisory Partners




Media Partners