ICE Africa brings the gaming community a plethora of engaging content from thought leadership to training, with the industry’s most influential and reputable stakeholders. Dive into Africa’s most relevant gaming topics, whether it is how best to immerse your business in one of the fastest growing gaming locations in the world, or what to expect and how to deal with the advancing regulations happening across the continent.

Learning and development opportunities provided by ICE Africa and Totally Gaming Academy (TGA) ran across three days, with a pre-event training course for visitors on the 23rd, hosted by TGA. Splitting our content into three separate themes (below) allowed visitors to fully understand the flow, ideology and structure of the event for more efficient learning. 



Key topics from the Agenda


  • The Next Step in Regulation – Developing an investment friendly ecosystem for the gaming industry in Africa
  • A-Z: How Operators Can Invest in Africa
  • Evolving with the Times: Regulators Keeping Up with Technological Innovation

Online vs Retail

  • Moving Online – If You’re Still Considering Making the Transition, it’s Too Late!
  • Maintaining a Retail Presence in a World Moving Online
  • Optimising Payment Processing in a Market Dominated by Online Solutions
  • What next for African lottery?

Integrated Resorts

  • What Opportunities Exist for Land Casino Expansion in Africa?
  • Integrated Resorts (IR) – How IR Can Provide a Positive Economic Impact for the Region
  • Getting the Customer Experience Right: Hospitality in the Gaming Industry

 2019 Speakers

Branding and Marketing

  • Tackling Responsible Gambling for a Sustainable African Gaming Industry
  • Gaming in Africa: How to Effectively Manage Public Perception
  • Thriving in the Age of Customer Data

Getting the Product Right

  • Understanding the Market – Customizing Products for the African Region
  • Virtual Sports – Providing customers with an endless supply of action

Sports and eSports

  • African Sports Meets Sports Betting: How the Gaming Industry Can Help Boost Local Leagues
  • ESports in Africa


Totally Gaming Academy

The Totally Gaming Academy (TGA), international gaming’s leading training and personal development provider, will confirm schedule of content it will be bringing to October’s second ICE Africa (2-3 October, Sandton Convention Centre, South Africa). The Totally Gaming Academy is a world leader in its field and in the last 12 months has delivered training for over 1,500 gaming professionals across 25 countries.

Please note that all TGA training is paid, everything else is free to attend.

More information about TGA 2019 will be available soon.