iGB Affiliate Africa

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Getting marketing and product development right in the new normal

28 October 2020 

As part of the ICE Africa Digital Series, we've partnered with the leading iGaming affiliate content provider and event organiser iGB Affiliate to bring half a day of affiliate focused content to those looking to succeed in player acquisition and effective market penetration into the fast-growing African iGaming sector.

Affiliates in Africa: A growing opportunity?
With growing competition amongst operators to acquire players and a shift towards the online space, conditions seem perfect for affiliates to cement themselves in Africa.

Felix Mulandi, Marketing Manager, SportyBet - Kenya

Setting KPIs for digital marketing strategies

As operators increasingly look towards digital marketing channels, this quick take will look at how marketers can set themselves up for success in the online world.

Value or volume? How affiliates can succeed in African markets
Many iGaming affiliates, especially from Europe will be used to focusing on high player values when generating leads but with Africa, player values are much lower so the focus will need to switch to the volume of leads instead.

If this is of interest to you, join the ICE Africa Digital Series for full access to our content and networking, including iGB Affiliate and more.




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